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Located in New Town in the whimsical Lucerna Passage is the unique Jaroslava fashion showroom and shop. At Jaroslava fashion boutique you can find interesting and well-constructed one-of-a-kind clothing pieces that will surely add a stylish spirit and fashion credit to any wardrobe. Jaroslava fashion is the brainchild of Jaroslava Procházková, a Czech fashion designer whose main aim in creating fashion for women is to support self-confidence and emphasize originality. In order to achieve such fashion goals, Jaroslava Procházková makes clothing that reveals charm and beauty, veils areas that do not need to be seen, and disguises unflattering features of the body. Jaroslava Procházková obtained her undergraduate degree in fashion at the Academy of Fine Arts in Prague and her M.A. in fashion design at Saint Martin’s School of Arts in London. With her creative international experience not to mention her experience in constructing costumes for Czech theater and cinema, you can be sure that Procházková’s fashion collections are of superior top quality and originality. Jaroslava Procházková specializes in designing collections from materials such as comfortable and elastic knitwear that is suitable for everyday wear. Special characteristics of her fashion lines include strong silhouettes, bold yet sophisticated colors and patterns and top quality craftsmanship. If you are searching for a unique piece of clothing or a new wardrobe head over to Jaroslava and watch fashion magic happen before you eyes.

Vodičkova 36, Prague 1, +420 731 483 847, +420 606 446 177, www.jaroslava.cz


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